After graduating junior college, Ms. L moved to Hangzhou from Sichuan, where she met her husband Mr. C as employees of a reputable China-based convenience food production factory.
early 2000, Ms. L & her
husband Mr. C (“L&C) applied their experience in supply-chain production
and facility management to create their own chain of snack food
convenience stores, primarily located in factories and college campuses.
In late 2010, L&Cfounded their own
convenience store franchise,
operating more than 140 individual stores over 5 years within China. The
franchise was sold to a major health food & snacks listed holding company
based in Zhengzhou, Henan.
L&C’s franchise produces more than 300 food products, ranging from
roasted nuts & seeds, candied plums, pastry biscuits, dried meat clams and
flower tea, all available through the Chinese shopping website ‘T-Mall’
(formerly known as Taobao Mall). The company’s unique selling point is their
‘on-demand’ availability: allowing users of TMall to purchase items
directly from the company’s supply and have them delivered promptly
(business-to-consumer “B2C”), without having to go to a store or outlet to
purchase items they want individually, a very successful & debut e-commerce
snack food business model in 2000’s.
In mid 2018, L&C began their 2nd venture into e-commerce and food distribution,
focusing on the ‘ready-meal’ product line, typically made up of instant ramen
and microwavable snacks. Their venture emerged as an innovative brand, tapping
into the primary consumer demographic of ‘instant’ catering meals & food
products: Chinese millennials and Generation ‘Z’ers (post 95’s) by offering
innovative yet affordable catering meals & product choices. Some of
their most popular catering meals products include their instant hot-pot catering
meal bowls: portable and quick-to-make Chongqing-inspired bowls with various
toppings (meat/vegetables) and Sichuan peppercorn chilies. The product range
has proven popular on T-Mall’s ‘Fast Food’ product lineup, ranking as the No.1
product sold on the platform with more than 20 million units sold.
By 2021, L&Caim
to make their new company publicized as an IPO on the Shenzhen & Hong Kong Stock
Axiom served as a
professional consultant for the husband and wife team to assist with two
primary objectives: form their assert protection pre-IPO family trust for the
family, setting up individual beneficiary trust fund accounts for each of their
children & themselves.
In addition, to assist
with their aim to list their company to potential investors within the Shanghai
& Hong Kong Stock Exchange, Axiom provided financial expertise to guide
them through the various processes and regulations to do so.